Conceived, organized and driven by entrepreneurs, Milano Unica offers international visibility to the world of textiles in a highly qualified context, in line with the quality of its products. Tailor made to suit customer needs, selective and focused on details, Milano Unica wants to be home. Home to the customers of the Italian Textiles and Accessories Trade Show, who feel that they belong to a highly professional environment, showcasing Italian style both in hospitality and taste. The ideal place in which to offer the best products in the world’s top end fashion market. The decision to bring forward the September appointment to July responds to the changes of the world of fashion, transforming the exhibition in the most future-oriented event dedicated to textiles. It was first organized in 2005, resulting from the merger of five separate trade shows which contributed to the international success of Made-in- Italy and Made-in- Europe textiles: Ideabiella, Ideacomo, Moda In, Shirt Avenue and Pratotrade. In the single context provided by Milano Unica, Ideabiella, Moda In and Shirt Avenue maintain their own identity, playing a central role in representing the textile excellence to the world.