At Predicta, we create market insights for our clients by providing real-time, easy to comprehend, and powerful analytics of data and content that exists online. As industries change, new products are released, and marketing campaigns unfold, we use data science to track the consumer sentiment of brands and products. This allows our clients to determine how their consumer’s perceptions change over time. Analyzing data from millions of pages of product reviews, forums, blogs, etc., we also reveal the hidden attributes of products and media – the emotional and intangible attributes that motivate customers and build perceptions that brands are often unaware of. We help our clients turn the unfathomable amount of information online, into an accurate and concise analysis of their market segments, allowing them to make strategic business decisions.