Problem: Currently a homeowner interested in selling FSBO (For Sale By Owner) has very few options to get their home in front of potential buyers. Therefore, they typically pay real estate agents $6,000 for every $100K a home is worth to help them market the property. This can represent a loss of as much as 40% to 50% of the home’s equity for the seller. How It Works: The site offers “Everything you need to sell and market your home FSBO, without the hassle of a real estate agent” Forbes Magazine