Hong Kong has long been recognised as Asia's trade fair capital. However, in recent years, the exhibition industry in nearby countries and regions have developed very rapidly, and are posing direct challenges to the exhibition service sector in Hong Kong. To combat the fierce competition, Kenfair, a leading trade fair organiser in Hong Kong, will continue to enhance the quality of its existing world-class trade fairs in Hong Kong and overseas. It will also explore opportunities for its proven shows and new events in different parts of the world, especially the fast-growing Great China Region. Kenfair also provides a wide range of exhibition-related services, including trade publication, online sourcing web site and travel services. All are aimed at bringing the most benefits to exhibitors and buyers of Kenfair's trade fairs.