MCR West Ltd. specializes in implementation of intelligence-based comprehensive fundraising plans. Every client engagement starts with a SnapShot Study (similar to a feasibility study) that serves many purposes. First, the study is a cultivation exercise - engaging internal and external stakeholders. Second, the advice gathered provides the basis of strategic road maps that implement comprehensive fundraising plans. Our team have specialization and expertise in winning grant strategies, annual giving plans that raise sights & reduce costs, data analytics & segmentation that increase net revenue, major gift program implementation that build sustainability, and managing capital campaign efforts.