Chic Mamas Do Care is a South African volunteer-based, purpose-led brand founded on sustainable fashion, intent on supporting educational development projects to help break the cycle of poverty in SA. It was founded in 2010 by Abigél Sheridan in her living room in Cape Town with the ambition to help make a positive impact on educational development projects. She did this by facilitating the sale, trade and swapping good quality preloved clothing, with all proceeds going towards the selected project beneficiaries. Using sustainable fashion to help break the country's cycle of poverty, Chic Mamas Do Care has established boutique stores based in Cape Town, Joburg and Durban. The NPO has supported pre-schools, literacy and numeracy projects, and ECD (Early Childhood Development) centres over the years. Guided by the pillars of sustainable development, the purpose-led brand positively impacts communities, the environment through recycling and upcycling and creating a stable social enterprise that grows annually. Since its inception, Chic Mamas Do Care has donated R8million+ to various projects. In 2020, the social enterprise expanded its offering to be more widely available. Love It Again, brought to you by Chic Mamas Do Care, was launched as an online preloved marketplace where conscious consumers can simultaneously shop for sustainable fashion while effortlessly contributing to educational beneficiaries. Abigél hopes that her cause will inspire others and serve as a catalyst to become active citizens. It is only through the spirit of 'Ubuntu' that an NPO like Chic Mamas Do Care exists. The community and the volunteers who support this cause help provide hundreds of children with an opportunity in life by giving them a quality education from the start.