Loose Collective is a creative business that builds brands and experiences from ideation to final touch point and we believe there is a seismic shift in the consumer market as people favour experiences over purchasing objects. We aim to create experiences unlike anything else, new models that synthesize art, technology, sound and play to create mesmerising all ages stories that you can step into. We're currently developing an hour-long immersive walk-through experience for families (day) and the millennial mind-set consumer (night). Three models are being explored ranging from a touring exhibition to a large scale stand alone permanent venue. The central themes explore creativity, futurism and imaginative play & with the prime objective of creating experiences that are modern, magnetic and revelatory.