Jamsai Publishing Co., Ltd. was founded in October, 2001, originally focusing on pocketbooks for a new generation. The company was dedicated to bringing high-quality works, which were entertaining, inspiring, and enlightening, to the society. The company has developed rapidly and perpetually and now consists of 4 well-known imprints. 1. Jamsai With the ‘Books for modern women’ concept, Jamsai responds to the female audience demands. Jamsai is a major leader in romantic titles, publishing not only Thai titles, but also foreign works. 2. Enter Books Enter Books mainly focuses on a wide array of original fantasy, suspense, and Asian action fantasy books, dedicated to the nationwide audience of readers of both genders. Enter Books publishes Thai and famous worldwide translated titles from western and eastern cultures. 3. everY everY is dedicated to the demand-driven new genre of LGBT romances. Y is for Yayoi (M/M romance) and Yuri (F/F romance), which is extremely popular amongst generation Y and Z readers. 4. Ganbatte Ganbatte provides textbooks, academic books, and self-improvement books. Ganbatte is a Japanese word meaning ‘keep fighting’, like a friend being there along the journey to universities for students.