BSD is a consultancy firm active since 1990. BSD founders are among the top experts in Human-Computer Interaction, Human Factors and Interaction Design with a strong knowledge of human behaviour in work settings, at home, and on the move. BSD perform user-research to deliver strategic design solutions to its customers. BSD applies a design-led approach to support the strategic design of services, software and interactions. BSD approach is grounded in robust user research methods, to collect data on users and derive design solutions to meet our customers' needs. Research data are wisely translated into useful design insights. BSD delivers highly innovative design concepts for systems, services and interaction models. We support our customers from the initial design ideas, to the first working prototypes, to ready-to-market products. For BSD, design thinking is an effective strategy to achieve your business objectives, while developing environmentally and socially sustainable innovation.