INSPIRATIONAL MARKETING We call our approach to brand storytelling, Inspirational Marketing, because it engages, inspires and motivates your customer to partner, purchase and invest with you. Inspirational Marketing uses social marketing (not social media) techniques that are designed to engage the consumer at a deeper emotional level. Social marketing integrates traditional marketing concepts and techniques with other approaches that lead to social or behavioral change. Social marketing aims to influence behaviors that benefit individuals and communities for the greater social good. Engage’s team of marketing professionals can help your company connect with customers by developing opportunity spaces through performing market research and listening to your goals. Then, we engage stakeholders to test those goals against their realities and design customer experience journeys and create integrated communications and go-to-market plans. We clarify value propositions, define messaging and launch strategic and targeted social marketing campaigns designed to engage, inspire, and motivate your customers and deliver results.