Creating and launching a new product /collection is a key step for any brand success, but only 10% of launches were considered successful by the internal teams (Gartner 2019). Indeed, the obstacles from product ideation to launch and selling are various, causing longer time-to-market, substantial costs, a lot of wasted time, impacting sales and retention at the end of the day. We took inspiration from the most innovative retailers in Europe (Ikéa, Nike, Salomon) that embraced 3D technologies as a solution for a more streamlined product life cycle based on 3 pillars: 1. We help design and product teams to collaborate and validate the different product variations to reduce physical prototyping to a minimum and drastically shorten time-to-market. 2. Once validated, our platform allow your product and content teams to generate automatically photorealistic packshots, videos and lifestyle images without needing photographers, the physical product or spending hours editing the images. 3. For pre-ordering or the actual launch, you'll be able to offer simply an augmented eCommerce experience with 3D visualisation, configuration or AR to engage your audience and boost your online sales