Owned by Planitoi S.A., BEPPI was founded in 1992. From the beginning, Planitoi was concerned to create bases that would allow him to serve the whole family, from the youngest to the oldest, offering everyone the same attitude of relaxation. Beppi has as a communication strategy aimed at 2 different audiences - distributors and end customers - promoting tactical actions that creates a push and pull action. For distributors, the collections are presented in the rigth time and provides merchandising material to promote products at the point of sale; giving also to know the advertising communication plan, that will catch up the peaks of sale with the final client. At the same time, the packaging and presentation media of the product comply with the strict principles of identification, with the visual codes of the brand. For the final client, BEPPI prepares advertising actions in the mass media, aiming to create a strong brand awareness, based on daily life and in harmony with the brand's positioning. BEPPI offers a range of products, based on principals of joviality and relaxation. It seeks to find the best partners, to offer to its customers the ideal relationship between quality, fashion and price, targeting the needs of the end customer in these 3 sectors. Beppi develops its efforts to be leader in its segment, in the markets in which it operates.