Hoilund//Cruise aims to be the leading company within PR and strategic Production processes. DESCRIPTION While most PR firms have the same “publicity” answer for every issue the company faces, we challenge conventional PR tactics bringing new ideas and media-neutral solutions to help our Clients. In today’s climate, the way the consumer, the companies and their influencers interact has gone through complete reformation (largely driven by a highly fractured media environment); credibility is being redefined, consumers have more power than ever before and therefore the cause and commerce are colliding. Society’s conventional institutions are undergoing a credibility crisis so significant that it has completely transformed the way we make decisions, form beliefs, gather information and uncover truths about the world around us. To be successful in this new reality, marketers need to respond with new ideas that apply creativity to their business strategy and marketing communications in news ways to drive profitable growth.