SAHARA FESTIVAL- SIMPLIFYING DIGITAL MARKETING We introduce to you SAHARA Festival, a festival-style conference with some of the world’s leading marketing leaders taking to the stage in Reykjavik city with the theme of Simplifying Digital Marketing. Let the festivities begin! Last year we invited some of the experts in digital marketing worldwide to join us at SAHARA Festival, both to enlighten us and to throw a huge party. Despite some restrictions we had more than 300 people in the packed hall at Gamla Bíó, listening to speakers from industry giants like Nike, TikTok, SEMrush, HubSpot, Diageo, and Spotify, filling us in on the latest trends in the ever-changing world of digital marketing. All this was happening in between concerts by some of the biggest musicians in Iceland, drinks, food, and networking of course! It was such a tremendous success that we have decided to make it an annual event! Therefore we are inviting you again to enjoy a bigger, redefined, and more glamorous SAHARA Festival at The Harpa Concert Hall on the 3rd of November. This time there are no restrictions holding us back, and the festival will be held in collaboration with the Iceland Airwaves Music Festival which takes place over the same weekend in various venues in downtown Reykjavík. A ticket to SAHARA Festival also grants you access to all concerts at Iceland Airwaves. We are of course inviting world-class speakers from industry leaders in the field of social media and digital marketing. We aim for the lectures to be informative and entertaining, and to benefit both newcomers and experts in the area alike. The vibe we strive to maintain is a lively cross between an informal marketing conference and a joyous celebration. We sincerely ask for your help in achieving that vibe, please come join us in November and have some FUN at SAHARA Festival!