Vision (where to) Increasing Returns is a leader in generating wealth from knowledge and is a model for enterprise of an idea becoming a market place success. It demonstrates how to increase the size of the ‘pie’, for the minimum structural investment and is an agent in creating plenty for all. Mission (why) Increasing Returns aspires to define a new economic and management paradigm: that increasing wealth is available to everyone; that we have the power to meet our commercial, personal and community goals whilst bettering quality for all life in present and future generations. Values (why) Increasing Returns values are Prosperity, Responsibility and Integrity. Increasing Returns values wealth as forward days of healthy metabolic and metaphysical regeneration for all people. Our Approach to People Increasing Returns supports each person’s unique source of value as the starting point and encourages the notion of people in the context of a whole interactive global social, economic and value system. Our Approach to Thinking We encourage thinking in terms of wholes, systems, frameworks in order to provide the context for an individual to explore value and assets generation.