Catherine Rickwood is a thought leader who challenges age stereotypes and invites individuals and organisations to reimagine the retirement paradigm. She specialises in providing consulting and advisory services that support businesses to capitalise on the latent business potential of the burgeoning silver economy and the changing demographic structure of Australia's population. My services include staff education, client/customer briefings, strategic advice, speaking, and co-creation workshops for innovative product & service design. My vision is to create a new narrative about becoming older - an inevitable fact that impacts the choices we make at any age given that we'll all live longer, healthier lives.