Novelistik is a social publishing platform that fills the data void for the 120B dollar publishing industry by creating social outlets and powerful analytics for authors, editors and publishing houses. We have created a social space in which authors and readers can interact around the published books. At the same time, we built the perfect suite to analyze everyone's behaviour. The platform's architecture allows us to mine data that can be converted into powerful insights. We go beyond reading habits and can measure engagement, sociability, demographics and full reach of the books published through our platform. Reviews, highlights, conversations with authors and reading behaviour is converted into business intelligence that can be tailored for the whole value chain of the publishing industry.