Craig & Co. helps our clients grow by appealing to people on an emotional, unguarded and lasting level. BRAND STRATEGY Define what a brand needs to be, say and stand for. ADVERTISING Create emotionally evocative advertising that builds brands. COMMUNICATIONS Create experiences, activations, collateral, sales materials, press kits and corporate communications. BRAND DEVELOPMENT Bring the strategy to life through naming, visual identity, logo and messaging development. DIGITAL Design for the web and applications and oversee its production. PACKAGING Create unique, engaging retail packaging systems. INNOVATION We uncover meaningful white space opportunities for new brands and portfolio extensions. ENVIRONMENTS Develop expressions of the brand in the places that physically engage consumers.