Cottleston Ltd is a consultancy which serves the engineering and construction industries by enabling high performance work winning teams. Each of Cottleston’s consultants has over 25 years of experience working in the engineering and construction industries. Their knowledge, skills and experience ranges across strategic planning, public relations, business psychology, estimating and bid management. The approach taken by Cottleston is called Competitive Dynamics which recognises that bid success is the result of the development and alignment of business strategy, brand, people and bid strategy. This alignment creates competitive differentiation and builds confidence within the market. Competitive dynamics is as much about collaborating as it is competing. Competitive dynamics ensures engineering and construction companies compete from their unique position within the market. This position creates a competitive differentiation which is reinforced throughout the whole business through it’s branding, leadership, and project delivery. This reinforcement enables the differentiation to be levered in the bidding process and be received with confidence in the market.