After working for several brokerages over the last 5 years, it was time to launch on our own, but what would the new brand be called? ABC finance or XYZ Home Loans didn’t fit our personality and desire to do things a little differently. Spring hit and it was that time of year to clear up around the property, pile up all the old fallen branches and tree limbs and light a bonfire to give the property a fresh new start. Then it hit us, why not light a Bonfire to the old ways of doing finance and so Bonfire Finance was born, or more accurately, ignited.