The 3 Most Common Data Dilemmas: 1. We have data and believe there are hidden insights that will drive better strategic and tactical decisions. Where is this data and is it any good? 2. We don't have capability to uncover actionable insights faster, cheaper, better? We can't afford a Data & Analytics Centre of Excellence. 3. We want to understand and predict how customers behave to increase sales, increase margins and grow our customer base. Can data tell us how? If these are top of mind in our business, speak to Strategic Data Central. Take the Data Readiness Test - How Data Ready are you?