Latin America and specially Brazil play an important role in the global market place. Successful business development in Emerging Markets (BRICS) is crucial to guarantee needed growth and market share for established global companies as well as for new incomers. Brazil as part of BRICS represents an important pivot that will for sure leverage operations in rest of Latam. Regional coordination for Latin America based in Brazil is expected to increase. Although the 20 countries of Latam are part of the same region and are interrelated through commercial operations, complexity is high due to the fact that each country has its own local regulations and own criteria to operate. Lat-Consulting , is a firm with regional coordination in São Paulo-Brazil , which main purpose is to give professional services in Business Strategy, Business Development, Sales & Marketing to corporations that : 1) Intend to develop new technology projects in Latam 2) Intend to income into the Latam Region and intend to make start up operations. 3) Intend to extend Operations from Latam into Brazil or extend operations from Brazil into Latam.