In 1992 India saw an unprecedented liberalisation of economic policy. It was as if a locked market just opened up. While it served to attract investment into the country it also unleashed the entrepreneurial zeal of the young Indian. One such person JT Bhojwani, started to explore the opportunities that the times presented. The difference was in the way he approached each opportunity. Speed and control became the watchwords for all endeavours undertaken. Guided by Bhojwani Sr., JT leads the companies within the group to newer markets and businesses. Today a well-diversified group, its businesses are allowed to be small but they have to be profitable. Pursuing this objective meant making sure that all partners and stakeholders in each business have the same vision and objectives. Flagship Bhojwani Universal Impex has been conferred the status of Export House by the Govt. of India. While the group has a global presence, its focus areas are Asia and Africa. Its operations span trading, manufacturing, logistics, and services across many categories. While the nature of the group is entrepreneurial, key personnel are tasked with keeping it growing and competitive.