HSMAI is the Hospitality Sales and Marketing Association International. HSMAI is an organisation of sales, revenue and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at annual events. Founded in 1927, HSMAI is an individual membership organisation comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region and 5 chapters in the European Region. HSMAI Asia Pacific has chapters in Singapore, Hong Kong & Greater China, Indonesia, Thailand and Australia.