Imagine, for a second, if your lender had to COMPETE with all other lenders to obtain and keep your business. Do you think they would look after you better then they do? Do you think they would keep in contact and offer better services and products. Seriously, when was the last time your bank or credit card company contacted you to reduce your interest rate or even ask How they can help you better? Have they offered to help you to reduce your lending costs? Never happens does it. Well, we think they should and we think it can happen. Zoomeral was created to achieve exactly that and with that mission in mind.