Nividas was founded with three goals in mind: 1. Buying glasses should not be the toughest decision of your life. 2. Buying glasses should be fun, more like buying sneakers and less like going to the doctor. 3. Buying glasses should not break the bank. To reach these goals, we built the company on three pillars: 1. Small collection with fixed prices - one price for single-vision glasses, one price for progressive glasses, one price for sunglasses. Glass treatments included, period. 2. Our stores kinda look like candy stores and staff is not wearing white lab coats. 3. We cut out all those money-horny middle men. We own the whole distribution channel from design to sales. That’s Nividas ladies and gentlemen. No secrets, no fuzz.