Established as Incent Media in July 2010, IM Group began its life in the fast-moving world of online lead generation. Having established a strong foothold with major lenders that were fueling their business through the vast world of third party lead generation, the company rebranded itself as IM Group Marketing in 2016 as many lenders began moving toward traditional, internally managed marketing campaigns. Today, IM Group Marketing is a leader in providing strategic insight, data and analytic services, and creative solutions to lenders in the near-prime and sub-prime industries. With over 40 years of experience in the marketplace, IM Group leadership has developed successful customer communication strategies using a wide range of channel deployments. We understand the balance between risk and response to develop highly profitable, long-term customer relationships for our clients. Leveraging our relationship with ICS Corporation, one of the industry's largest print and lettershop companies, we offer unparalleled flexibility in handling campaigns and clients of all sizes.