KAUSHALYA Foundation (KF) is envisioned in 2007 by a group of young agribusiness and rural management professionals with empathy for the marginalized and under-privileged mass of the society, all of whom decided to work at the grassroots in order to change socio-economic condition of community. KF believes that equipping the marginalized and poor with the technical, organizational, marketing, negotiating and networking skills will enable them to break free from intergenerational poverty. KF has been working towards professionalizing vegetable street vendors and marginal growers, and empowering them to face the future challenges in the new global economy, and thus creating wealth and prosperity from farm gate to food plate through undertaking the holistic view of vegetable supply chain. Attractive partnerships have been formed between the farmers and the vendors with a focus on shared interests and mutual growth. To maintain product integrity from source to the customer, the organization has established a totally integrated supply chain in partnership with KNIDS Green Pvt. Ltd. and services bundle which connects and maintains the flow of goods from the source (growers) to customer (road-side vendors, organized retail, food service and hospitality industry). Key benefits of the model include waste reduction (quantity and time), shelf-life extension and cost reduction of agri-produce from hinterlands and upcountry sources to the markets.