The mission of the French Institute of Social Marketing is to bring together social marketing actors, researchers, teachers, private or public decision-makers, as well as field operations, at the French and French-speaking levels. By creating a community where those who practice, teach and research social marketing can connect with other colleagues to share their experiences, knowledge, results, methods and practices, the Institut du Marketing Social strives to contribute to the development and promotion of the discipline of social marketing in France and the French-speaking world. 3 complementary objectives : - Establish a community bringing together researchers, decision-makers, teachers, students, companies, associations, communities, public organizations, foundations and any individual interested in social marketing without sectarianism. Improve and facilitate the exchange of knowledge and experience in the various fields of social and behavioral change. Promote the use of social marketing as an approach to social behavioral change in France and in the French-speaking world.