The Florida Group is a manufacturer and wholesaler of high quality women's footwear. Principle brand is Van Dal, which is marketed worldwide, but TFG is also the UK/Ireland distributor of MARC shoes. TFG is the last signifcant manufacturer of shoes in the Norwich area, still producing 1,200 pairs / week whic represents 15% of total sales. In 2009 Van Dal launched a collection of shoes using the Ion Mask technology, a first in the women's footwear industry.