Foap is the best way to crowdsource, curate and buy legal visual UGC to answer the growing demand for content that engages and sells for bigger and smaller brands, advertising agencies in favour of real, authentic imagery. Foap Missions save marketers time finding the right photo and video by providing the ability to crowdsource custom, on-demand photo assets from a highly engaged community of social photo and videography enthusiasts. With the most competitive licensing structure in the industry and a fast-growing customer base, Foap is the antidote to the stock photos and videos challenges brands and agencies are increasingly facing in the social age. By making possible for millions of mobile phone users to commercialize their snaps, we bring to the industry something new and fresh. Traditional stock photography and videography feels just wrong. It's boring, fake, staged, artificial... Foap photos and videos are real and authentic. Our global community of photo and video-creatives is taking snaps of their everyday lives, of real moments. That’s why our visual content is more likeable and create more engagement, not least on social media. Besides, on Foap you get the world’s probably most attractive photo and video license: No limits of usage in whatever platforms, globally, forever. Simple. We also offer brands and agencies the opportunity to request a specific photo and video assets from our community. That’s what we call Foap Missions. Get the visual content you need and engage your fans, inviting them to become creators of your marketing content. Since our launch in 2012 our list of clients has been growing fast: Google, Heineken, Volvo Group, Pernod Ricard, MasterCard, VisitSweden, Sony, Lufthansa, Priceline, VisitEngland and many, many more. Welcome to the world of the real visual content marketing!