EIR is soccer for women. We create new experiences using soccer as a powerful communication tool to reshape awareness of gender equality and other Global Goals. We integrate events, art and fashion with functional design to create balls, apparel, and gear for a safer, competitive and playful game. In corporation with UNDP EIR Soccer developed Global Goals World Cup in order to create a global sport event, which manifests the potential of sport to be a powerful driver for change. In the Declaration of the 2030 Agenda of 2015 the UN agreed on 17 Sustainable Development Goals (The Global Goals) the role of sport is recognised as follows: "Sport is also an important enabler of sustainable development. We recognize the growing contribution of sport to the realization of development and peace in its promotion of tolerance and respect and the contributions it makes to the empowerment of women and of young people, individuals and communities as well as to health, education and social inclusion objectives.”