Marie Ernst believes that buying our bar soap should help you solve a problem, not create more and our socially conscious goal is to offer eco-friendly natural body care that goes beyond basic cleansing; providing consumers more benefits with less products while reducing plastic waste the pollutes our oceans and streams. Imagine using a U.S. patented two-in-one customizable bar soap to improve your common face, body and hair conditions. Marie Ernst tackles a basic problem: the desire for beautiful skin and hair but needing too many bath soap products to achieve your goal. It turns out that a lot of consumers wanted a similar bathing experience. Where there options? Surprisingly, until recently the answer was no. Thus, I create a solution that would address the problem, challenge the status quo, and offer a better bathing experience. Our solution is our U.S. Patented 2-in-1 multitasking eco-friendly bar soap with consumers interested in two separate categories which are antiseptic actives and beauty care attributes in a single bar soap. Marie Ernst is like the Marie Kondo of the bath soap space, where consumers minimize their bathing routine and number of products simply by using our do-it-all bath soap and accessories for your face, body, and hair. The simplest way to convince consumers to move to our eco-friendly products that are better for their skin and the environment, is to get them to start in their shower where we make the biggest impact from the health and product adoption perspective. Our solution is clear, offer consumers multitasking customizable bath soap products and accessories, take positions against racial injustice, climate change and plastic waste or lose consumers to another brand that they see is meeting their needs and doing more.