Vinoselección, Spain’s First Wine Club Vinoselección is the first and most important wine club in Spain. Founded in 1973 by Massimo Galimberti, the company’s current president, its main activity since starting out has been the distance selling of wine to consumers, now chiefly by phone, post and internet. According to the final year-end data for 2012, Vinoselección has a total of 166,000 members – distributed among 9 countries – who buy 4.3 million bottles of wine annually through the Club, meaning a turnover of 42.5 million euros. The Club has 115,000 members in Spain and its international focus has led it to establish a presence in Britain, with 2,500 members; Germany, with 2,000; the Netherlands, with 1,000; and Italy, with 4,500. In the Americas, Vinoselección furthermore manages the Opimian clubs in Canada, with 20,000 members; Sociedade da Mesa in Brazil, with 13,000; Club del Vino in Argentina, with 5,500; and Cava Privada in Uruguay, where 2,500 people buy its wines. After more than forty years in the wine world, the Club’s main goal is to bring customers the best products at unrivalled prices, exclusive labels that are sometimes unavailable on the market and wines especially made for them. Vinoselección’s most distinctive feature – which is what sets it apart from other companies selling alcoholic beverages – is its club philosophy and the personalised services it provides to its clients where more than half of the company’s staff are in direct contact with customers over the phone.