Most startups face the same marketing problems — customer acquisition, increasing prospects, increasing web traffic, and increasing conversions — because they’re trying to achieve the same business goal: increasing revenue. Traditionally, building a marketing machine is a time and cost-intensive effort that includes hiring a visionary CMO, and then hiring specialists to do the work. But what if you had enough high-quality content to execute an expert demand generation strategy while still prioritizing fundraising, product development, and new market launches?