We are a communication company specialized in integrated platforms, where disciplines are there just for the purpose of the campaign. We do not differentiate among ATL, BTL, On/Offline, Guerilla or Events. But we do know that the pendulum has shifted towards Social Medias, and that it is impossible for one to ignore their impact and how they changed the way we communicate, and we have successfully applied this knowledge for quite some time now. We also know that consumers nowadays can’t be forced into believing a marketing message, they have to be seduced and persuaded. And the best way to achieve this is by entertaining them.