Next Agency stems from the successful experience and entrepreneurial vision of a group of creative people led by Leila Palermo, who established her first PR and communications agency in 1995. Over the years, the business has grown becoming an incubator for successful startups and moreover a consultant to reboot established brands helping them finding a new market positioning using a strategic approach on the ever changing panorama of new media. Through a clear vision and a natural attitude towards the rapid changes in the industry, Next/Agency is able to intercept new input from crossover worlds from fashion to design, from art to lifestyle; together with a strong sense of sharing, the Agency has developed a deep know-how and strong relationships between brands and media meeting the needs of a transforming market. Image Consulting, development of a concept and production of events, are fundamental assets for the creation of those essential content for brand building and storytelling, necessary to communicate a brand’s philosophy and products.