Content lies at the very heart of every single piece of communication. Whether it is an elegantly crafted article in the New York Times or a well-scripted documentary film aired on National Geographic, it’s all about content. Today, Content Development is the starting point for anything that an enterprise or a brand wishes to say. From corporate brochures, press advertisements, television commercials and radio spots to websites, blogs, online articles and tweets – it’s all about content. At Studio i2i, we partner with our clients to develop cutting-edge content that is meticulously aligned with communication/brand strategies, well-defined target audience segments and stipulated response triggers.