ToyFest is run by members of Western Toy and Hobby Representatives Association (WTHRA). Founded in 1961, WTHRA is a non-profit organization that is most recognized for producing and promoting the annual ToyFest. Our trade show has grown over the years and is now recognized as both the second oldest and second largest toy trade show of its kind in the United States. Our mission is to develop, promote, manage and nurture this trade show, to mentor and educate our members and the industry they serve, and to market and sell wonderful, safe products through integrity and vision, with the understanding that it is our children that ultimately benefit.