The Ama Life is lived with energy and gratitude, outdoors in the natural world. Our products are made with pure, natural ingredients, developed without cruelty, and zero waste. We aim to bring you nourishing skin and hair care that cares for you; and causes no harm. Gentle on the world; powerfully nourishing for skin & hair. All Áma products are 100% natural, NZ Made and cruelty free. Áma ingredients are sourced as ethically and locally as possible, and organic options are preferred. Courier packs are plant-based and compostable. We hope you’ll enjoy our safe, kind, eco-friendly skin care and hair care beauty range.