The Rockridge District Association is the organization that makes the Rockridge District their business. We are concerned with several important aspects of life on College Ave from Broadway to Alcatraz. The RDA focuses on the following: Streetscape (making the street more attractive/ comfortable and friendly to all) Security (making sure the street is safe, clean/ and secure) Promotion (promoting Rockridge as a great place to shop, eat, relax and enjoy the best of the East Bay.) Land Use (how the land underlying the street is used, an important example is Safeway and the proposed changes to that piece of property and its impact on traffic and neighboring businesses.)