WINNØW: By definition is to separate or distinguish valuable from inferior. It's that crucial paring down process that surfaces only the most beneficial Clean By Design formulas your skin truly needs. We created WINNØW with the goal of simplifying your skincare. We steer clear of useless filler ingredients and land on only the game-changers. We're exceptionally discerning consumers ourselves who have tried everything and of course, in the past few years, that included plenty of CBD-laced creams and serums. Through a steady process of elimination, we landed on a not-so-happy fact: none of the CBD products we diligently tried met our standards for luxury and efficacy. This is when it became clear we needed to carve our own path and build our dream team: the best-in-class chemists who would work with us tirelessly to realize our mission of CBD skincare that not only met our performance benchmarks, but also checks the luxury box. WHY CBD? in short, we firmly believe in its potential for improving skin.