TotallyAwesome is the #1 youth-first engagement platform in APAC. Being youth-first is about brands empowering the next generation to take on the world of tomorrow. We enable a youth-first and youth-safe digital ecosystem with more than 300 million monthly active users across APAC. We adhere to and support international governments’ most advanced regulations protecting youth’s data privacy. We do this through the deployment of bespoke technology designed specifically to offer youth contextual and customised content through age-appropriate engagement (4-24 years). We constantly strive to maximise a brand’s utility through relevant and engaging executions, this year launching TotallyPlay, which takes the confusion out of marketing to youth in the gaming ecosystem through unbiased, science-backed, human-first, audience-safe and locally nuanced strategies; and by launching Programmatic Playground, the world’s first youth-safe contextual programmatic desk.