According to Forrester Research, 52% of total in-store sales are influenced by online channels today. RSR Research lists “Increased price sensitivity of consumers” as the number one strategic pricing challenge for retailers. Retail has changed, with the rise of search engines, smart phones and social media, price transparency is the norm, and converting prospects to buyers is more challenging than ever EdgePi tracks the pricing and promotional activities of every single competitor daily and matches that against one’s pricing strategy. This allows a tactical and strategic response to market conditions the instant they happen. The tool also recommends the correct response to a change in market conditions, whether it be to lift, drop or stay on the price based on customised pricing strategies.