CVP Customer Value Performance Pty Ltd (CVP) specialises in working with complex service businesses to improve their revenue, margin and brand performance. CVP works with CEOs and executives across the portfolios of business and product strategy, product pricing, sales and service experience, communications and advertising. CVP understands that complex service businesses have special marketplace challenges. These include: 1. Communicating the benefits of the sector, as well as relevant intricacies arising from complex regulations, technology, supply chains and customer needs. 2. Core products and customer experiences being intertwined. This requires specialist expertise to disentangle and improve the performance of each, and in combination. 3. Core offering is intangible. Customers cannot see or touch the products, and they cannot intuit their features and benefits without the aid of special communication techniques. Complex services need specialist frameworks, insights and programs to dramatically improve engagement with the marketplace – this is CVP’s core business. INDUSTRY SPECIALISATIONS CVP specialises in these sectors: Health Insurance and Services, Financial Services, Banking, Technology Services, Professional Services, Information Services, Infrastructure and Government Services. CVP’s intimate knowledge of these industries ensure clients quickly and dramatically lift their performance in the marketplace. CVP Products and Services include: 1. Business strategy (with a marketplace focus) 2. Product portfolio strategy 3. Product and pricing competitive benchmarking 4. Customer journey mapping 5. Sales and service experience design for call centres, digital and retail 6. Customer experience competitive benchmarking 7. Content development strategy 8. Content and communications delivery 9. Marketing performance assessments and audits For a confidential discussion about how CVP can help your company, please call +61 3 9225 5238.