The Performance-Driven Marketing Institute (PDMI) is the association for performance and direct-to-consumer marketing leaders. This 501(c)6 not-for-profit trade group is dedicated to promoting, protecting, and advancing its members in the performance-driven and direct-to-consumer marketing world through networking, education, advocacy, and marketing. Membership in the PDMI is an opportunity for marketers and suppliers alike to show vision in the industry and to connect with like-minded partners.