Wise Counsel encompasses both a nonprofit think-tank and a consultancy devoted to helping enterprising families measure, manage, and grow their Qualitative Capital™. Research is the foundation of our work. Through our 501(c)3 public charity, Wise Counsel Research, we study giving within families, the best practices of successful family businesses, the impact of wealth on women, and the role of advisors to enterprising families. We also regularly write, speak, and offer workshops on these and related topics. We apply this learning in our consultancy, Wise Counsel Research Associates, through which we help families with wealth measure, manage, and grow their non-financial capital, which holds the key to their long-term success and flourishing.