"Furthering Software Craftsmanship by example" is de missie van Shokunin Consultancy. Shokunin Consultancy helpt organisaties om structureel betere software te bouwen. Niet door vanaf de zijlijn wijsheden te spuien, maar door met de handen in de code, samen met de developers te werken aan het verbeteren van hun vaardigheden en hun tools. “The Japanese word shokunin is defined by both Japanese and Japanese-English dictionaries as ‘craftsman’ or ‘artisan,’ but such a literal description does not fully express the deeper meaning. The Japanese apprentice is taught that shokunin means not only having technical skills, but also implies an attitude and social consciousness. … The shokunin has a social obligation to work his/her best for the general welfare of the people. This obligation is both spiritual and material, in that no matter what it is, the shokunin’s responsibility is to fulfill the requirement.” – Tasio Odate