Studies say that an average modern person is exposed to 5000 ads per day. How many can you recall right now? Just the couple that could make the connection with a lasting impression – before the rest. that are filled with marketing jargon. The key lies in digital marketing strategies that directly connects with the audience. The art of advertisement began with Egyptians using Papyrus, Indians using rock art painting, Chinese using the music of Bamboo Flutes while Europeans chose Imagery. Different people chose different mediums that would draw their intended audience! And from stone carvings to viral advertising there has been quite an evolution in the methods of advertising, varying on the presence, psyche and behaviour of the target audience. Media, Medium and Mode. We, at SALT, develop and execute your business plan effectively in this race of ‘Making Connections’.