Auravale Industries is one of New Zealand’s most well-known and respected companies in the premium apparel market. Originally established in 1987, and as the driving force behind an exclusive range of brands, Auravale occupies a dominant place in the industry, and house brand Cutler & Co is arguably New Zealand’s leading men’s fashion collection. Leveraging off the success of Cutler & Co., the company has diversified into importers, wholesalers, retailers and distributors of a select stable of exclusive and desirable brands with equally successful results. Indeed, Auravale has gained a strong foothold in the rapidly growing, and increasingly lucrative, high-end fashion and accessories market. Combining high-fashion attitude with ease of wear, we pride ourselves on threading a refreshing vision through each of our premium brands. Auravale has three core brands - Cutler&Co, Reactor and RF Scott. In addition we distribute selected leading international labels - GSUS, No Excess, Pearly King and LTB.